Friday, 14 October 2011

Further video research

We chose to look at more videos of the same pop/rock genre of the track we chose.We looked at more Kelly Clarkson videos because when we innitially heard the song we thought it was a Kelly Clarkson. The first video we looked at was 'My Life Would Suck Without You'



This video has a fragmented narrative switching between flashbacks and present time. It is also performanced base as there are many shots of her performing this song with a band when she sings the chorus. There are close/ mid shots where she is shown doing direct narrative. There is comedy such as when they throw each others belongings out the window.

How does it fit in with the conventions we have already established for the pop rock genre:

1. It does include main narration, flashback narration (which adds to the back story of the main narration), it does include a performance (which is one with lots of band members), yes there is a seperate performance with just the singer (although not show with plain background or in closeup form - her singing at window).

2. The majority of the lyrics are shown to be sung by the performer (although not during the actual narrative).

3. This video is slightly different in the sense that it uses only a few closeups the majority is shown in mid shot.

4. The edits are fast and lots of different shots being editied together very quickly with longer continous performance shots and shorter time spent on individual narrative shots.

5. Young people are used in the video, fitting in with Kelly Clarksons age of early twenties. All the people in the video are under thirty.

6. The edits are nearly always clear cut.

7. The narrative again focuses on the braking up of a couple although this video does show the couple staying together.

8. The imagery created by the lyrics does not truely transpire to the video.

9. The misc en scene is also quite dark.

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