Hype Williams
Hype Williams has produced music videos of mostly RnB and Hip Hop genres and started in 1991.
Hypes first signiture style was the use of the 'Fisheye lens'. However he dropped this style by 2003 when he experienced a low level of production since he began his career as a music video director. Examples of this techniques is used in 'Gimme Some More' by Busta Rhymes, 'The Rain (supa Dupa Fly) by Missy Elliot and Gettin' Jiggy Wit it' by Will Smith
He then adopted the style of placing shots in regular widescreen ratio, whilst a second shot is split and shown in the upper and lower bars. This style was used in music videos such as 'Check on it' by Beyonce, 'Control Myself' by LL Cool J ft Jennifer Lopez and in'So Sick' by Ne-Yo.
Another signiture style that Williams has adopted is combining a center camera focus on the artist/ actor's body from torso up with a solid background colour and a soft different coloured light is shown in the center background. This gives a sense of illumination of the background by the foreground subject. This is used in 'Gold Digger' by Kanye West, and 'Video Phone ft Lady Gaga' by Beyonce.
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