Goodwin's Theory..

Music videos are assicoiated with:

• Links between lyrics and music
• Links between music and visuals
• Genre characteristics
• Intertextual reference
• Notions of looking
• Performance, Narrative, and concept based music videos
• Demands of music label

Links between lyrics and music:
When there is a connection between the lyrics and the visuals on screen.
Genre characterisitics:
Different genres use different characteristics.
Intertextual reference:
They use reference to other media, for example Maroon 5's 'Moves Like Jagger' with many references to Mick Jagger's performances. Link below.



Notions of Looking:
The gaze theory comes into play with the idea of objectifiying men and women.

Performance: Generally shown in rock videos where the artists are simply shown giving their performance. Link below:



Narrative: Telling a story relative to the song. Example below of Take That's- How deep is your love. A story of a lady who has lost her mind and captures the Take That members.  



Concept based: Not telling a story and not just performing. This could include dancing or other forms of expression. An example of this would be Beyonce's music video 'Single Ladies'.

Demands on music labelling:
The record label has a certain control over the artist they sign. Artists may therefore develop a motif which resonates throughout their work.