Tuesday, 13 September 2011

Goodwin analysis... Aha- Take on Me music video

Aha- Take On Me

This video is mainly narrative with elements of performance.
The lyrics and the visuals slightly match up- but it's not obvious. For example, his hand comes out of the comic book when the say 'Take me on'- this has slight meaning.
The genre of the song is traditional pop- it's a very surreal video which fits in with this genre.
The comic book world created along with the fashion attributed to the band members relives the 1950's american pop culture and makes the video almost retro.
The notions of looking are of both male and female but mostly the male icon. As the man in the video is shown to be stronger than the woman by charming her into coming into his comic book world. As for looks, they are both equally attractive, but the male attraction is slightly more obvious due to his stylish get-up and allover look based in the retro era.

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