Pop Digipak: Mcfly- Wonderland Album
Text:
The band's name is prominantly shown on the top left hand side in bold capitals, which also happens to be their logo. Having it on the left works best to emphasize it as you read from left to right.
The album title is in the top centre of the cover in a smaller, different font to the band name. This makes it clear us that the smaller text is the album title and not the name of the band.
The track list is on the back of the album. This is written in a small but readable black font with a clear indication to which track number it is.
There is no price label visable- which means it can be sold at the discression of the shop/ company.
There are no bonus tracks or material.
No website is stated on either side of the album, but there is mention of the record companies involved and also the band's management staff. This is marked in a small black font on the bottom right side on the back cover.
Pictorial:
On the front cover there is a large picture of the band members which is intergrated into a surreal 'Alice in Wonderland' themed drawing (hence the album title- Wonderland). The band members are shown in their highly posed, air brushed guises wearing predominantly blue clothes. Showing them in blue with the neutral pose emphasizes them against the red surreal images. The back cover doesnt include an image of the band, but it does continue the theme of the illustrations.
The barcode is on the back cover on the bottom right corner- which is the common place for bar codes to be positioned. The bar codes postioning is almost psychologically placed so that the purchaser thinks about it last with the sense that it is always placed on the lowest right hand cornor of usually the back of the album.
As for the logo, the bands name (written in its specific font) has become a logo and thus has doubled up as showing the bands name and putting the logo on the cd cover. This is quite clever and saves space but it does truly depend on what the artists logo is.
The website is written in the smallest print of all on the back of the album. The significance of this is that it shows that the website is not that important to the band, they are more concerned with the aesthetic appeal of the logo, and the selling power of the list of songs. At the end of the day the band are trying to sell the cd and not their website.
Design:
Because of the bands little fame and the fact that they have very few released songs compared to some bands (aka ACDC/ Greenday) they have only included one cd of their best songs to the date. There is therefore no pull out function to the album but instead a simple open and close plastic cover to the single cd.
There is no cardboard sleeve to the album which is probably something to do with the fame of the artist. The more famous they are the more people are willing to pay on a fancy sleeve covered, pull out album. Mcfly meanwhile as a boy band with their highest percentage of fans being teenage girls under sixteen dont have the clientle who can afford to pay more than ten pounds for an album. The important thing about the cd therefore becomes that it has a low manufacturing cost, with the price of even a sleave being too much.
As for the colours involved they are all bright the whole way through with the comparison between the blue and the red being used the whole way through the makeup of the album. The bright colours being used are again to do with the genre being simply pop which is to do with lots of bright exiting colours that "pop" out at you.

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