Ancillary Task- Katy Perry Digipak

This is a digipak for Katy Perry's most recent album 'Teenage Dream'.

Text
The track listing is on the back of the digipak. The writing is clear to read as it is  pink and stands out from the background. The letters such as the O's are replaced by a circle of candy, this goes with the sweet/candy/cake theme of the album design, along with the CD design.The price is not displayed so the distributors can sell it at their own price. There is bonus material on the second disk and a list of the content of this CD is also displayed on the back panel of the digipak under the track listing of the main CD.There is the web address for www.katyperry.com, her official website displayed at the bottom of the back panel along with other information. There is a separate booklet with pictures and more information on recording, credits, producer, writers and where and when it was recorded. The title of the album is not clearly labeled on the front of album cover. The artists name also isn't shown. As she is such a well known artist she is recognisable, but not having the album name on it is unusual.


Pictorial
The photographs are of the artist Katy Perry. There is a range of shots of her such as a mid shot, wide shot and close-up are used on the panels shown. These images clearly show who the artist is and many people would recognise her as she is a well known artist. The images fit in with the theme as there is alot of sweet/candy and cake images.The artist is portrayed to act on male gaze as her outfits are revealing but would this album would also appeal to girls and woman with all the pinks and feminine colours and the artist is typically feminine In the booklet provided with the digipak, it shows the album logo and the logo her name is usually displayed as.The barcode is shown clearly on the back panel along with the track list etc. This is in a position sometimes used on CDs so although isn't in the normal position of the bottom corner, it isn't unusual.There is a parent advisory logo on the front cover to show that there is content which may be unsuitable for children.

Design
The colours are very feminine with the pinks and reflects on how the artist is a typical girl. This fits with the pop genre as it appeals to a main stream audience especially females. From this digipak, it is clear to see it is pop with the pink, bright colours and how the artist is acting on male gaze. The outfits are conventional of the pop genre too. This digipak unfolds easily and isn't of a complicated design so is easy and simple to use. The disks have slots to hold them in place on the inside panels and there is a sleeve to fit the booklet in. This is a CD sized digipak and is made of tough card and plastic covering to keep it strong and protect the contents.