When looking towards who our song and thus our music video would be adressed we had to look at Katy Perry and her contermporaries fans and who their fans are. It is difficult to say with any degree of accuracy what the exacting age range is but the innitial impression is that is mostly teenage girls from the age of about 13 - 17. Although of course there are clear exceptions of this rule for a considerable amount of younger and older fans exist.
This age bracket exists also with other pop rock artists such as Kelly Clarkson, Pink and Avril Lavigne who we have also researched. Pop rock compaired to just pop has older fans because of the darker more edgy themes involved in their music. This means that the fans are more likely to be 15 - 20.
Also when looking at Katy Perry and the other artists work they are very much orientated towards female fans. With most of the themes being about a womans reaction to a break up with a man.
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