Innitial Magazine Advert Work

We decided that because the magazine advert had the simplest of images when compared to the amount of information that would be involved with the digipak that we would start with that. We already knew that the image that would be on the magazine advert would be the same as on the front cover of the digipak. This image would be that of Jodie's head as part of a closeup of the artist involved. We therefore decided to experiment with one of the initial photographs we took.

This is the original image:

The first thing we did though is put the image onto photoshop:

Then we started cutting around Jodie, we did this to test out the cutting tools because this is what we wish to do. We don't really want to use the wall, because although a nice texture and colour it doesn't give the pop-rock effect which we wish to go for:

We cut around Jodie using three different tools: the magnetic lasso which allowed us to cut around the less definable areas (such as the hair), the wand and the magic wand automatically cut round some areas (such as the arms).

We then cropped the finished off the image by cropping it. We were left with not even a whole closeup but a partial one. This has left quite a strong image with a lot of empty space on the right hand side so that text can be added. This is the image we were left with, "fierce" maybe too "fierce" because it does look a bit scary. For experimentation this is an affective effect:

We have then started experimenting with different colours. We firstly played round with the hue. This made Jodie blue. Not wanting Jodie to look like an avatar or a smurf we decided this wouldn't be the best image. Instead we want to go with a more serious image, with less surreal colourings. This is the image with mucked up hue:

We then played around with the saturation, making it too highest, which left us with this orange look. Again if we were looking for an extremely tanned look we would be pleased but although we wish to capture the striking feature of Jodie's ginger hair we don't want her skin to be orange as well. This is the image with the extremely high saturation: 

We then played around with several of the ready made effects. The first one we looked at was this mottled rainbow effect It is really strange and obscures the image nearly entirely:

None of these affects worked and they simply made our image look weird is not the image we are going for when we are actually making a rock-pop genre magazine advert.

We then tried to go with black and white which is a style that has appeared in several of the PINK advertisements we have looked at:

We again didn't like the image this created. When looking at it, the effect became extremely bland and boring, especially when Jodie's key look is her ginger hair.

We then decided to simply go for the image itself, with simple natural colours. We did add some shadowing though with the aid of the gradient tool. This gave us a a light fading to dark that we really liked:

We then decided to go the whole hog and played around with the light of the photograph:

We were left with this image:

We liked this image that we decided to go with it and so we decided to start playing around with the text we wanted to use. We knew that we wanted to be bold and large enough to actually see.

The text used here is quite affective. The problem with it is that it takes up a lot of the image, there isn't that much room for the other text. Also this text obscures a considerable amount of the photograph of the artist (aka Jodie).

We therefore went for a smaller text:

We much prefered this writing. It is in the right hand corner so that you first see Jodie's face and then the word.

We then decided to put the album name "Times up" in a different coloured font. Running along the right hand side of the image:

We decided to stick with the original image because it is extremely strong and prolific in the sense that it is very, very striking. The image is meanwhile is slightly imperfect in the fact that the darkness really shows up the problems with the cutting out of the image. We therefore tried to correct it with the blur tool:

The image is quite essential airbrushed. It is quite impressive what the blurring tool does. We then played around with some of the other ready made effects that photoshop have to offer: