We have decided on several points that we wished to make and have thus divided them between us. This lists acts merely as a guideline and we will try and make it so that each of us elaborates on the lines. This is what we will say:
Jade
1) One of the obvious ways in which our video goes against the conventions of a music video is the differences in budget. Where as our budget was non existent artist such as Katy Perry and Kelly Clarkson spend thousands if not millions on their videos. The fact that we didn’t have a budget affected most of the video.
2) When it came to lighting we didn’t have the money to hire any lighting equipment. The conventions dictated that we had bright lighting. We did try our best in the sense that we filmed in well lit rooms or outside during the day.
3) How did Jade feel about acting?
4) Transitions in the video were generally jump, this fitted with the fast passed transitions of the music videos we were looking at. We did add in some other slower transitions meanwhile. These transitions made some of the major jumps a little easier to register when it came to the audience, these transitions really work and are not unheard of in pop rock videos.
5) We used the internet on laptops and computers to research. We especially used Youtube to watch music videos.
6) The text on the ancillary pieces was also all the same which kept this idea of uniformity. The text is also big and bold which fits with the pop theme. The writing is quite angular to fit in with the rock side of our genre.
7) Jodie’s expression in the video is harsh and this adds to make it rock as well as pop.
Jodie
1) We did have issue when trying to keep to these four obvious sections. The main problem was that we hadn’t filmed enough correct performance. The main issue was that we filmed the close-up narrative a little too close – we should have re-filmed. Having also cut the narrative that included the husband because the actor didn’t turn up we had less narrative to work with. We were therefore forced to use the extra footage that we had filmed (in case of this occurrence).
2) We did have extra lighting in the club. We were allowed to use the clubs disco lights, this gave great effect and created an efficient theme and mood to the location scenes in the club – you therefore knew where they were in comparison to other scenes.
3) How did Jodie feel with the acting?
4) Our narratives theme very much about a break up, and the women walking out in protest of the man staying out and not caring to tell her without a note. Break ups and difficult relationships make up literally every music video. We had to change the story slightly because Matthew who was going to play the husband dropped out at the last minute.
5) When it came to this commentary and the evaluation in general we will be editing on final cut and we used the internet to watch other commentaries.
6) The colours on the ancillary a dark pink/purple works with the genre because it isn’t bright so that it fits just pop, but it is still pink so it has the pop element, the dark tones add to the rock side of the genre.
Mollie
1) Before editing we had already decided that we wanted to splice together portions of narrative, flashback narrative, performance and close-up performance. This was something that was included in literally every pop rock music video we watched (accept Avril Lavigne’s).
2) To fit in with the conventions of a pop rock music video the main issue was having the cast all similar to the age of the artist. In this case Jodie was filling the role of the artist, at eighteen we chose a nineteen year old and a seventeen year old to act alongside her. Although in the end we only used the seventeen year old we still had the notion of no big age gaps.
3) I think we actually prefer not including the husband. The narrative is much more simplistic than the over complicated narrative we planned before hand. I think the man could have been bought in slightly though to break up the narrative from focusing entirely on Jodie, although Jodie really is a good actor.
4) We used final cut to edit our video together. We then converted the edited video into QuickTime. We then uploaded on to you tube. This was all completed on a Mac computer.
5) We edited the ancillary tasks using Photoshop.
6) The ancillary task fits because we have the same image of Jodie as the artist the whole way through. We also used the same image on both the digipak and the magazine advert this meant it all flowed.
Chloe
1) Some of the extra footage worked, like the shot of the disco ball and the performances around the club that linked into the narrative. Others didn’t work as well, the shot of the sun being a little random, the bridge and reflection in river also being a little slow for the general theme of the narrative.
2) Jodie was chosen as our main actress because of her skills at acting. She is an ex drama student. We were really happy with how she acted in the video; it really was one of the things that made our video good. Jade meanwhile played the bar staff person and she was only there as an extra but she was also an ex drama student and you could see this in the way that she was competent with the small amount of action involved in the role.
3) We used lots of different shots, especially close-ups. The close-ups are surely another convention because so much of the video focuses on the artist lip syncing that you need to see the person’s mouth. One of our favourite shots was the one through the glass that really worked.
4) The audience response was really important in the early stages. The audience in seeing the rough cut gave us really useful feedback, such as liking the jump cuts, thinking the close-up performance we slightly off on the lip syncing meant we could change it to make it better, plus it made us more careful when trying to get the lip syncing spot on. The audience response didn’t understand some of the suitcase scene so we had to explain it within the narrative. We changed the colour to black on white on the flashback to make it more intelligible.
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